Thrasker is a fast-growing website development and digital marketing company located in St Petersburg, FL looking for a PPC/SEM expert to manage all pay-per-click (PPC) marketing activities.
The Search Engine Marketing (SEM) Specialist will manage all paid search campaigns on Google, Facebook, Instagram, as well as other search and display marketing engines. A successful SEM Specialist will effectively manage the paid search budget and work with the SEO and Marketing team in order to maximize ROI, drive traffic, and customers.
Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
Assist in planning, execution, and optimization of digital marketing ad campaigns on Facebook, Instagram, Google, YouTube, etc.
Track, report, and analyze website analytics and PPC initiatives and campaigns
Engage in conversion rate optimization to improve conversion rates of Shopify and WordPress Ecommerce stores.
Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
Optimize copy and landing pages for paid search engine marketing campaigns
Perform ongoing paid keyword discovery, expansion and optimization
Research and analyze competitor advertising campaigns
Provide creative ideas for ads, content, promotions and marketing campaigns for clients
Managing communication with clients relaying reports/results.
1-3 years of professional digital marketing experience
Proven SEM experience and success managing PPC campaigns across Google, Facebook, Instagram, and other search and display marketing engines
Well-versed in performance marketing, conversion, and online customer acquisition
Up-to-date with the latest trends and best practices in search engine marketing
In-depth experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
Experience with website analytics tools (e.g., Google Analytics)
Strong analytical skills and experience generating SEM reports
Familiarity with A/B and multivariate experiments
Experience with Shopify websites
Skills and experience in creative content writing
Analytical mindset and critical thinking
Excellent communication and interpersonal skills
Google Ads Certified
Facebook Blueprint Certified
· Job Type – Full-time
· Pay – Negotiable + Incentive Program
· Benefits – Flexible Schedule / Negotiable
· Schedule – Monday – Friday
· Work Remotely – Yes
If you are friendly, independent, and professional person you will fit right in our amazing team!
Please contact us at [email protected] and we will speak soon.